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The 2018 Crisis Communications Conference
October 16 - 18, 2018
Chicago, IL
Venue, Pricing, and Registration Information
avatar for Catherine Riedel

Catherine Riedel

ROC Group
Senior Consultant
Catherine Riedel is marketing director and senior consultant for ROC Group, an agency that helps companies implement internal change using science-based communications approaches to drive employee action.


For the past 20+ years she has used her news and data junkie tendencies to help corporations, non-profits and clients navigate issues and maximize awareness.  Through her work with experts “in the business” she has brought opportunities to fruition and led responses at entities such as Abbott, Allscripts, Alzheimer’s Association, Boeing and Dover.   Catherine also developed and taught a level   crisis preparation course at Loyola Chicago in 2016.


Specifically, Catherine has been involved in situations such as: Hurricane Katrina, reversal of business circumstances impacting thousands of employees, media misreporting on product launches, questions about corporate donations and product failures.  Her combination of business acumen, news-watching and media expertise has helped her anticipate reaction and has protected executives and entities throughout her career.