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The 2018 Crisis Communications Conference
October 16 - 18, 2018
Chicago, IL
Venue, Pricing, and Registration Information

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Tuesday, October 16
 

8:00am CDT

Registration & Breakfast
Sign-in, pick up your workshop materials, and grab some coffee. Sessions will begin at 8:30.

Be sure to join the conversation using #ALI_CrisisComms over the next few days.

Tuesday October 16, 2018 8:00am - 8:30am CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

8:30am CDT

Workshop A: How to Meet People Where They Are: Deploying Empathy in Your Crisis Communication Strategy - led by Spitfire Coach
All communication and relationship breakdowns have the same thing in common - Unmet Expectations. What we hear and see from others gets interpreted through our lens of stress, past experiences, and acquired storylines. By deploying empathy you can effectively listen, communicate and resolve critical issues in a fraction of the time and budget needed before.
 
Learn how to identify the seven levels of core energy for themselves and those they interact with to better maintain their energy and power of influence.

Leave this session equipped with the skills to:
 
  • Understand and implement the seven levels of core energy and truly hear what others are saying
  • Adapt to any crisis communication situation
  • Increase your power of influence and effectiveness in your company's communication strategy
 
Lauren LeMunyan, Strategic Business Coach 
Spitfire Coach

Speakers
avatar for Lauren LeMunyan

Lauren LeMunyan

Strategic Business Coach, The Spitfire Coach
Lauren LeMunyan is a high-energy executive coach teaches professionals to spark their creativity, develop clear goals and action plans, and increase accountability and fulfillment. Leveraging The SpitFire Process, Lauren focuses on passion, mindset and self-care assessments and strategies... Read More →



Tuesday October 16, 2018 8:30am - 10:30am CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

10:30am CDT

Morning Refreshments & Networking Break
Stand up, stretch and grab some refreshments as we switch over to the next workshop.

Tuesday October 16, 2018 10:30am - 10:50am CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

10:50am CDT

Workshop B: How to Help Invisible Victims of a Crisis: Crafting the Right Messages and Reaching the Right Audiences Long After Media Coverage Ends - led by Alley 424 Communications
From personal experience of living through, and surviving, the Boston Marathon bombing hears first-hand about the after-effects mass violence causes and how to reach those affected.
 
This workshop will address how to reach “invisible” victims of mass violence who may not have been hurt physically but may develop mental health issues such as anxiety and post-traumatic stress weeks, months or even years later and long after the media has stopped covering the event.
 
Understand the emotional and psychological issues some survivors may experience following a mass tragedy and how your organization can address these needs, including:
 
  • Knowing the different types of victims and being able to address them
  • Understanding your audiences
  • Crafting the right messages
  • Communicating about available support resources after a mass tragedy
  • Identifying what resources are important to recovery, including support groups, hotlines, websites, radio/tv, etc.
  • Having a plan in place to address all victims

Manya Chylinski, Writer and Principal 
Alley 424 Communications

Speakers
avatar for Manya Chylinski

Manya Chylinski

Writer and Principal, Alley 424 Communications
Manya Chylinski is a writer, marketing consultant, and speaker. She is also a survivor of the 2013 Boston Marathon bombing. She advocates for those who are psychologically impacted by crime and addresses such topics as communicating in a crisis, overcoming obstacles, and the importance... Read More →


Tuesday October 16, 2018 10:50am - 12:50pm CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

12:50pm CDT

Lunch On Your Own But Not Alone
Stop by the registration table for nearby suggestions for lunch recommendations. Feel free to dine with a group or go out on your own.
**Lunch cost is on your own.

Tuesday October 16, 2018 12:50pm - 2:30pm CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

2:30pm CDT

Workshop C: Executing a Successful Crisis Communications Plan: Using Psychological Profiling Techniques, Crisis Intervention Model and People Skills - led by CRUX CONCEPTION
Learn techniques that will motivate you to respond to a crisis with enthusiasm, not dread. This innovative method is aimed at captivating diverse consortiums while incorporating various points of the Crisis Intervention model.
 
Participate in this forward-thinking workshop and takeaway original philosophies, and realistic appropriateness that will increase proficiencies for you to utilize in your everyday people skills. The fundamental goal is to integrate people skills, psychology, and personal testimonies, using methods associated with Psychological/Behavioral Profiling.
 
Benefit from learning how to further appreciate your understanding of how we preserve and use the everyday reactions we feel when we observe incidents, individuals or surroundings that merely are uncommon, including:
 
  • Examples of crisis situations and how to respond, including situations of police work, hostage negotiation, mental health, teaching, shopping, and more
  • How to use our perception and judgment regarding everyday issues
  • Ascertain the methods of implementing Mental Health, Psychological Profiling (Behavioral Analyzing), and practicality to influence the awareness of law enforcement, civilians, educators and others to affect the outcome of their response, surrounding crisis situations

Stacey M. Jenkins, M. Psych, Detective and Founder
CRUX CONCEPTION

Speakers
avatar for Stacey M. Jenkins, M. Psych

Stacey M. Jenkins, M. Psych

Detective and Founder, CRUX CONCEPTION
Stacey resides in Fort Wayne, Indiana, and has over 20 years of Law Enforcement (LEO) and teaching experience. ✓ Law Enforcement experience: Homicide Detective Gang Unit Specialist Detective Hostage Negotiator Crisis Intervention Team (CIT) Officer School... Read More →


Tuesday October 16, 2018 2:30pm - 4:30pm CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

4:30pm CDT

Close Of Workshop Day
Tuesday October 16, 2018 4:30pm - 4:35pm CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

5:00pm CDT

Networking Reception for Workshop Attendees
Enjoy an invite only, networking reception. You will get an opportunity to meet your speakers prior to the main conference!

**Be sure to wear your name badge.

Tuesday October 16, 2018 5:00pm - 6:00pm CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

6:30pm CDT

Optional Dining Opportunity with Your Peers
Unfamiliar with the city? See the registration table if you're interested in dining out this evening with your workshop peers. Reservations have been made, everyone is on their own financially.

Tuesday October 16, 2018 6:30pm - 8:30pm CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA
 
Wednesday, October 17
 

TBA

Day One, General Sessions
Wednesday October 17, 2018 TBA
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

8:00am CDT

Registration: Badges, Bagels & Breakfast
Sign-in, pick up your materials and enjoy a continental breakfast before we start the day.

Be sure to join the conversation using #ALI_CrisisComms over the next few days.

Wednesday October 17, 2018 8:00am - 8:30am CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

8:30am CDT

ALI Welcome, Announcements & Meet Your Peers
Welcome to ALI's Crisis Communications Conference.

Please use #ALI_CrisisComms when tweeting the next few days.

Please be sure to take a moment after each session to fill out the yellow evaluation form.

Questions? Visit the registration desk at anytime, we'll be happy to help you.Here's to an information-filled fun two days!

Wednesday October 17, 2018 8:30am - 8:45am CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

8:45am CDT

Chairperson's Welcome & Peer Networking - led by ROC Group
In this fast-paced forum you'll get to know your fellow peers, their biggest crisis communications challenges, and a few fun facts.

Speakers
avatar for Catherine Riedel

Catherine Riedel

Senior Consultant, ROC Group
Catherine Riedel is marketing director and senior consultant for ROC Group, an agency that helps companies implement internal change using science-based communications approaches to drive employee action.For the past 20+ years she has used her news and data junkie tendencies to help... Read More →



Wednesday October 17, 2018 8:45am - 9:10am CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

9:10am CDT

Managing Your Brand and Reputation During and After a Crisis Situation - ON Semiconductor
Learn how brand and reputation can be impacted by a crisis situation and the financial impact associated with a crisis. Do’s and Don’t for responses to a crisis based on recent media events.

Leave equipped with the knowledge needed to return to your office and create the content mix that suits your audience, including how to:
 
  • Associate financial impact to brand in a crisis
  • Learn what are the most impactful types of crisis to a business
  • Discover the value of a brand
  • Develop the essentials of partnerships and building tailored, consistent statements

Kris Pugsley, Senior Global Communications Manager and Change Management
ON Semiconductor

Speakers
avatar for Kris Pugsley

Kris Pugsley

Senior Global Communications Manager and Change Management, ON Semiconductor
Senior Global Communications Manager and Change Management                                                                   Since taking over the communications department in 2012, Kris leveraged her leadership prowess, work ethic and corporate knowledge... Read More →



Wednesday October 17, 2018 9:10am - 9:45am CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

9:45am CDT

Anticipating a Crisis – Staying Proactive vs Reactive through Situational Awareness - United States Department of Defense
On April 13, 2018 combined U.S., French and British forces launched precision strikes against chemical weapons capabilities in Syria to deter Syrian leader Bashar Assad from using banned chemical weapons. Shortly after, Secretary of Defense James N. Mattis and Gen. Joseph F. Dunford, Chairman Joint Chiefs of Staff, held a live press brief from the Pentagon announcing the attack.

On April 14, 2018 Dana W. White, ATSD/PA and Lt. Gen. Kenneth F. McKenzie, Director, The Joint Staff, provided results of the mission during a live briefing from the Pentagon.

Both events were streamed live from the Department of Defense social media platforms, which resulted in significantly positive reception by the media and the general public.
 
Following this discussion, you’ll gain an understanding of how to successfully:
 
  • Anticipate hot-button issues that may result in negative exposure for your company or organization
  • Determine the best course of action to mitigate fallout during a crisis situation
  • Manage the flow of communication to effectively control the conversation rather than being lead down the rabbit hole.

Stephen Ellmore, Digital Engagement Analyst
United States Department of Defense

Speakers
avatar for Stephen Ellmore

Stephen Ellmore

Digital Engagement Analyst, United States Department of Defense
Steve Ellmore, born and raised in Southern California, began his career with the Department of Defense in January 1992 when he enlisted in the U.S. Airforce as an Aerospace Ground Equipment Technician.In April 2000, he volunteered for a special duty assignment as a Non-Prior Service... Read More →



Wednesday October 17, 2018 9:45am - 10:20am CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

10:20am CDT

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers. 

Wednesday October 17, 2018 10:20am - 10:40am CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

10:40am CDT

Interactive Session: Part 1 - Establishing & Developing A Video Content Strategy To Tell Your Organization’s Stories - led by Electric Campfire Story Sessions
A key component in communicating with your audiences is telling your organization’s story: your history, culture, accomplishments, and strategies for the future.  The concept of “Digital Storytelling” is everywhere these days, but what goes into creating truly compelling, engaging and effective story-based video content?  And how can you increase your opportunities to cut through the clutter to initiate and maintain that all-important personal connection?  
 

In this two-part session, find out how you can achieve success by harnessing the power of storytelling. The first of two sessions will break the room into groups to explore information that is essential to developing successful story-based content including:
 

  • Know the questions you should be asking before you start
  • Learn about current trends in video viewership
  • Leverage video content for multiple distribution channels and uses


Denise Roberts McKee, Story Strategist
Electric Campfire Story Sessions

Speakers
avatar for Denise Roberts McKee

Denise Roberts McKee

Story Strategist, Electric Campfire Story Sessions
Denise Roberts McKee is the Chief Operating Officer at About Face Media, which creates brand storytelling initiatives for the web, told through the lens of independent film's most acclaimed documentary filmmakers. As COO, she develops and maintains the company’s structure and organization... Read More →


Wednesday October 17, 2018 10:40am - 11:20am CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

11:20am CDT

How to Build Trust During a Crisis by Answering Your Audiences’ Most Top-of-Mind, Emotionally Compelling Questions - Loyola University of Chicago
This highly informative and interactive session will assist you in identifying those moments in a crisis where it’s most critical to anticipate and answer the key questions your audiences have. These can range from “What’s really happening?” to “Why aren’t we hearing more?” to “How can I personally help?” Answering these questions before they’re asked not only gets important information out quickly, but also builds a more trusting relationship. Participants will also have the opportunity to talk through crises they’ve faced at work, and share best practices and lessons learned.


Following this discussion, you’ll be well-positioned to do the following:


  • Identify those key moments in a crisis where it’s most important to communicate.
  • List the top-of-mind questions you anticipate your audiences will have, and develop answers that are both rationally and emotionally responsive.
  • Develop an “Urgent Response Team” approach to approving your content to get it out in a timely way.
  • Use these answers across multiple channels, for both internal and external audiences.
  • Continually assess where your audiences are in understanding what’s happening, and modify your approach, as needed.
  • Identify and follow up on compelling, human stories coming out of the crisis that also reinforce your organization’s brand and values.
  • Take time after the crisis has resolved to discuss what was learned, measure how effectively you communicated, and apply lessons learned to prepare for the future.


James Warda, Adjunct Professor, School of Communications
Loyola University of Chicago

Speakers
avatar for James Warda

James Warda

Adjunct Profession, School of Communications, Loyola University of Chicago
As a Gold Quill Award-Winning Communication Leader, James brings a comprehensive communication background with Fortune 100 companies, including Allstate, Baxter, Boeing and Walgreens. In his work, he focuses on achieving business results through an attention to people, both from a... Read More →



Wednesday October 17, 2018 11:20am - 11:55am CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

11:55am CDT

Planning for a “Not a Crisis” – Tips for Planning Ahead for the Crisis You Didn’t Expect - Wyoming Military Department
Learn how to respond effectively to incidents you have never thought would require a crisis response – or never thought of in the first place. In this session, you’ll look at how a misplaced T-Rex caused a crisis no one imagined at the Wyoming Military Department and how having a mini-response plan may have helped in that situation.
 
Dive in and hear ideas to tailor mini-response plans for a “not a crisis” in your world, including:
 
  • Going home with a workable crisis response plan for an unexpected “not a crisis”
  • Taking away the tools and knowledge to brainstorm various levels of crisis response before they may be needed
  • Padding your current crisis communication plan with additional tools to make a crisis response – even one you never imagined– less stressful for you and your agency

Deidre Forster, State Public Affairs Officer
Wyoming Military Department

Speakers
avatar for Deidre Forster

Deidre Forster

State Public Affairs Officer, Wyoming Military Department
As the primary communicator for the Wyoming Military Department, Deidre speaks three languages: English, Army and Air Force. She has written the agency’s strategic and crisis communication plans, social media strategy and various communication training modules for soldiers, airmen... Read More →



Wednesday October 17, 2018 11:55am - 12:30pm CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

12:30pm CDT

Lunch On Your Own But Not Alone - Reservations Have Been Made
Reservations have been made at a number of local restaurants. Please sign-up at the registration table if you are interested in dining out with a group.

**Everyone is financially responsible for their own lunch.

Wednesday October 17, 2018 12:30pm - 2:00pm CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

2:00pm CDT

Responding to Crisis in Puerto Rico: Why a Diverse Workforce Matters - The General Services Administration
Hurricane Maria made landfall on September 20, 2017, devastating Puerto Rico and the U.S. Virgin Islands. These events, coupled with hurricanes Harvey and Irma, and wildfires in California, made five simultaneous natural disasters that the Federal Emergency Management Agency (FEMA) would need to address. Within a few weeks, thousands of federal volunteers from across the country were deployed to the Joint Field Office (JFO) in San Juan.


USAGov, which has been designated as the official channel of disaster communications for the federal government, supported efforts by building a digital response team in Washington, but also by sending a bilingual digital team member to Puerto Rico. The task included assisting the External Affairs team of the Joint Information Center with bolstering their digital capabilities.


A team made up of FEMA reservists, FEMA digital communications experts, federal government bilingual communicators, and local hires tackled emergency response and recovery efforts, which included bolstering their digital capabilities and a number of tactics for reaching survivors with critical information

In this  session you’ll learn about:

  • Digital tactics and tools USAGov employed to help survivors through all three disasters
  • Why typical digital strategies required pivoting and thinking outside the box
  • How we engaged with online influencers to spread critical messaging

Victoria Wales, Marketing and Outreach Lead
The General Services Administration

Speakers
avatar for Victoria Wales

Victoria Wales

Marketing and Outreach Lead, The General Services Administration



Wednesday October 17, 2018 2:00pm - 2:45pm CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

2:45pm CDT

Interactive Session: Part 2 - Creating & Leveraging Video Content to Tell Your Organization’s Stories- led by Electric Campfire Story Sessions
Working off of day one, we’ll review your findings, utilizing them as a content filter as we focus on exploring potential stories.  This interactive session will dive deeper into what makes for a compelling story and approaches to surfacing potential stories about your organization, including:
 

  • Understand the makeup of engaging and compelling stories
  • Integrate story-based content as a successful development strategy to engage your audience
  • Apply these approaches to your specific content needs.
 

Denise McKee, Story Strategist
Electric Campfire Story Sessions

Speakers
avatar for Denise Roberts McKee

Denise Roberts McKee

Story Strategist, Electric Campfire Story Sessions
Denise Roberts McKee is the Chief Operating Officer at About Face Media, which creates brand storytelling initiatives for the web, told through the lens of independent film's most acclaimed documentary filmmakers. As COO, she develops and maintains the company’s structure and organization... Read More →


Wednesday October 17, 2018 2:45pm - 3:30pm CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

3:30pm CDT

Afternoon Break, Refreshments, Networking & Visit Our Sponsor
Refill your coffee, grab a bite to eat, and visit your sponsors.

Wednesday October 17, 2018 3:30pm - 3:50pm CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

3:50pm CDT

How to Respond and Take Action During Each Phase of a Crisis - AMC Theatres
Movie theaters have no shortage of struggles. From competing in the marketing for the attention of audiences thanks to in-home streaming, to creating a safe environment inside the theater without compromising comfort. A crisis isn't just a one and done situation. To effectively navigate a crisis and protect your brand you need to react to every phase and plan ahead.

This session will outline how AMC has developed a plan for each stage of a crisis, including showing you how to plan and prepare. Learn how to:

  • Anticipate a crisis - don't wait for it to happen
  • Plan for success and test it
  • Create your messages in advance
  • Keep your message simple
  • Monitor the online chatter 
  • Analyze your efforts post-crisis and adjust as needed

Ryan Noonan, Director of Corporate Communications
AMC Theatres




Speakers
avatar for Ryan Noonan

Ryan Noonan

Director, Corporate Communications, AMC Theatres
Ryan Noonan is the Director of Corporate Communications for AMC Theatres, the largest theatrical exhibitor in the United States and the world. He serves as the Company’s primary spokesperson and contact for all U.S. based media inquiries, and leads proactive communications and issues... Read More →


Wednesday October 17, 2018 3:50pm - 4:25pm CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

4:25pm CDT

Crisis Comms From Every Angle: Our experts share best practices for worst-case scenarios - Children's Mercy Hospital, Edelman, AMC Theatres & Logos Consulting Group!
From crafting a plan to curating partners, we’ll cover everything* you need to know to tackle the toughest situations that could come your way. (*Note: Everything that fits into 35 minutes)

Moderator:
Jake Jacobson, Director, Public Relations, Children's Mercy Kansas City

Panelists:
Pamela Selman, Account Supervisor, Crisis & Risk Management, Edelman
Ryan Noonan, Director, Corporate Communications, AMC Theatres
Adam Tiouririne, Senior Advisor, Logos Consulting Group


Speakers
avatar for Jake Jacobson

Jake Jacobson

Director, Public Relations, Children's Mercy Kansas City
avatar for Ryan Noonan

Ryan Noonan

Director, Corporate Communications, AMC Theatres
Ryan Noonan is the Director of Corporate Communications for AMC Theatres, the largest theatrical exhibitor in the United States and the world. He serves as the Company’s primary spokesperson and contact for all U.S. based media inquiries, and leads proactive communications and issues... Read More →
avatar for Pamela Selman

Pamela Selman

Account Supervisor, Crisis & Risk Management, Edelman
An Account Supervisor with Edelman Chicago’s Crisis & Risk Management practice, Pam Selman helps clients navigate a wide array of issues through crisis planning efforts, message development, in-depth stakeholder mapping and tracking, and real-time crisis response. Her expertise... Read More →
avatar for Adam Tiouririne

Adam Tiouririne

Senior Advisor, Logos Consulting Group
Adam TiouririneLogos Institute for Crisis Management and Executive Leadership [This is my preferred affiliation, but if you need something shorter you can make it simply ‘Logos Consulting Group’ – either one is a valid legal name.]Crisis advisor Adam Tiouririne advises CEOs... Read More →


Wednesday October 17, 2018 4:25pm - 5:00pm CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

5:00pm CDT

Close of Day One
Networking, Raffle Prizes & Cocktails
Enjoy complimentary drinks on us as you continue the conversation with your peers. 

**Please wear your name badges

Wednesday October 17, 2018 5:00pm - 6:30pm CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

7:00pm CDT

Optional Dining Opportunity with Your Peers
We've made reservations at a couple local hot spots. If you're interested in continuing the conversation and would like to dine out with your peers - please see an ALI representative.

Wednesday October 17, 2018 7:00pm - 9:00pm CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA
 
Thursday, October 18
 

TBA

Day Two, General Sessions
Thursday October 18, 2018 TBA
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

8:00am CDT

Badges, Bagels & Breakfast
Grab some breafkast, stop by your sponsors, and enter the last of the raffles.Be sure to tweet and share photos of your experience using #ALI_CrisisComms.

Thursday October 18, 2018 8:00am - 8:30am CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

8:30am CDT

Your Crisis Communications Pain Points & How To Get Relief
We'll take a moment to recap the themes from yesterday and outline what will be covered in the sessions today.

Speakers
avatar for Catherine Riedel

Catherine Riedel

Senior Consultant, ROC Group
Catherine Riedel is marketing director and senior consultant for ROC Group, an agency that helps companies implement internal change using science-based communications approaches to drive employee action.For the past 20+ years she has used her news and data junkie tendencies to help... Read More →


Thursday October 18, 2018 8:30am - 8:45am CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

8:45am CDT

Chairperson's Address: Devloping a Stratetgy that Suits Your Organization - ROC Group
A crisis communications plan is not one size fits all. Discuss the top items to consider when creating a crisis communications plan that suits your organization, including proper ways to:

  • Inform your team of the plan, their role, and identify a spokesperson
  • Decide on the proper channels you will use to reach your audiences
  • Monitor the crisis and react in real-time 
  • Analyze your plan post-crisis, make adjustments as needed

Catherine Riedel, Marketing Director and Senior Consultant    
ROC Group               

Speakers
avatar for Catherine Riedel

Catherine Riedel

Senior Consultant, ROC Group
Catherine Riedel is marketing director and senior consultant for ROC Group, an agency that helps companies implement internal change using science-based communications approaches to drive employee action.For the past 20+ years she has used her news and data junkie tendencies to help... Read More →



Thursday October 18, 2018 8:45am - 9:15am CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

9:15am CDT

Two Dates. Two Guns. Two Hospitals: Creating a Consistent Communications Plan & Toolkit to Streamline Crisis Response - University of Pittsburgh School of Nursing
Advanced preparation is essential to handling an internal crisis with skill and compassion—especially when that crisis occurs after hours. This session will present adaptive lessons learned from two active weapon situations at a large academic medical center, the University of Pittsburgh School of Nursing.
 
This session will focus on how creating a consistent communications plan and toolkit can streamline crisis response and allow communications tools to be implemented easily on various platforms by cross-collaborative response teams and divisions. In addition to exploring methods to increase employee buy-in for emergency preparedness after an incident occurs.
 
Following this discussion, you’ll gain a deeper understanding on how to prepare for a crisis within your organization, including:
 
  • The academic theories and principles that make crisis communications work in a way that mitigate employee stress
  • Messaging approaches to provide communication while remaining compassionate
  • Core components to include in your crisis toolkit that can be implemented after hours and remotely
  • Creating a scalable timeline for immediate response, crisis management, and disaster resiliency
  • The use of crisis incidents to address employee engagement and encourage ongoing conversations regarding future events
 
 
Amy Ashbridge, Assistant Director, Marketing and Communications
University of Pittsburgh School of Nursing

Speakers
avatar for Amy Ashbridge

Amy Ashbridge

Asistant Director, Marketing and Communications, University of Pittsburgh School of Nursing
Amy Ashbridge is the assistant director of marketing and communications for the University of Pittsburgh School of Nursing. In this role, she is responsible for all communications implementation and strategy for the School, including new technology and media, evaluation, and budget... Read More →



Thursday October 18, 2018 9:15am - 9:50am CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

9:50am CDT

Morning Break, Refreshments, Networking & Visit Our Sponsors
If you need to checkout of your room, feel free to bring your luggage to be stored by ALI representatives. Grab a refreshment and ask your final questions to your sponsors.

Thursday October 18, 2018 9:50am - 10:10am CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

10:10am CDT

Relationships Forged in a Volcanic Eruption- Why You Should Include News Media Agencies as Part of Your Communications Team During a Crisis Situation - Hawaii Department of Public Safety
This session will discuss tips used to strengthen relationships with the news media to communicate accurate information to the public during the prolonged Kilauea Volcano lava eruption event on the Island of Hawaii. The Hawaii State Emergency Management Agency, and the Hawaii County Civil Defense Agency used this strategy to provide updates, critical aid information, and safety alerts.

During this discussion you will hear how the Hawaii Department of Public Safety forged alliances with the media in order to communicate effectively during a crisis situation, learn how to:

  • Navigate the growing pains during the chaotic initial stages of a crisis situation
  • Collaborate with the media successfully - examples of what worked and what didn't
  • Keep up with constant media information requests             
  • Quickly establish a strong relationship with the news outlet management teams
  • Identify the first person on your list of media people to team up with during a crisis  
  • Navigate the situation when the reporter/media agency just doesn't seem to want to play nice   
  • Fight misinformation (in media coverage and social media) and get the right message out, with or without the media's help

Toni Schwartz, Public Information Officer
Hawaii Department of Public Safety                                   

Speakers
avatar for Toni Schwartz

Toni Schwartz

Public Information Officer, Hawaii Department of Public Safety
Toni Schwartz is the Public Information Officer (PIO) for the Hawaii State Department of Public Safety, consisting of the Corrections Division (jails and prisons), Law Enforcement Division (Sheriffs and Narcotics Enforcement). Toni is responsible for the external and internal communications... Read More →



Thursday October 18, 2018 10:10am - 10:45am CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

10:45am CDT

Interactive Session: Real Problems - Real Solutions
Based on your Waggl responses to your biggest crisis communications challenges, we will break the room up into 3 groups and get these solved!

You will brainstorm strategies around the problem you've been given to discuss. You will then pick a spokesperson to present these ideas to the group.

All ideas/tactics will be gathered and shared on dropbox for future reference.

Thursday October 18, 2018 10:45am - 11:30am CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

11:30am CDT

Lunch On Your Own But Not Alone - Reservations Have Been Made
Reservations have been made at a number of local restaurants. Please sign-up at the registration table if you are interested in dining out with a group.

**Everyone is financially responsible for their own lunch.

Thursday October 18, 2018 11:30am - 1:00pm CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

1:00pm CDT

How to Plan Proactive Communications in Today’s Politically Charged News Climate and Culture - AMA
Details Coming Soon.

Speakers
avatar for Kristina Goel

Kristina Goel

Director, Employee Communications, American Medical Association
Kristina Goel is a career communications strategist who has developed, implemented and evaluated successful communications solutions on behalf of corporations, government agencies and associations.At the American Medical Association, where she currently serves as Director, Employee... Read More →


Thursday October 18, 2018 1:00pm - 1:45pm CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

1:45pm CDT

New Operating Realities of Crisis Management - Edelman
In this session you will learn about the new operating realities of crisis management in the post-Equifax, United Airlines and Starbucks era – how do you have a plan amid chaos?

This session will cover:

  • How we think about crisis
  • New crisis operating realities
  • Seven golden rules of crisis management
  • Recovering from breach of trust



Pamela Selman, Account Supervisor, Crisis & Risk Management
Edelman

Speakers
avatar for Pamela Selman

Pamela Selman

Account Supervisor, Crisis & Risk Management, Edelman
An Account Supervisor with Edelman Chicago’s Crisis & Risk Management practice, Pam Selman helps clients navigate a wide array of issues through crisis planning efforts, message development, in-depth stakeholder mapping and tracking, and real-time crisis response. Her expertise... Read More →


Thursday October 18, 2018 1:45pm - 2:20pm CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

2:20pm CDT

10 Tips for Returning to the Office, Key Takeaways, Prizes & Champagne Toast
Discuss with your table your top takeaways to share with the audience. Together, you will come up with the top 10 ideas accelerating your plan when you return to the office.
We'll have final prizes, inspiring words from your chair, and a champagne toast to close out the Crisis Communications conference.

Thursday October 18, 2018 2:20pm - 2:45pm CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA

2:45pm CDT

Close of ConferenceThank you for joining us - Hope to see you next year!
It has been our pleasure to have you join us at the Advanced Learning Institue's Crisis Communications conference.

You will receive a follow-up email with the link to presentations and a promotion code to join us again at a discounted rate.

Thursday October 18, 2018 2:45pm - 3:00pm CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA
 
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