Movie theaters have no shortage of struggles. From competing in the marketing for the attention of audiences thanks to in-home streaming, to creating a safe environment inside the theater without compromising comfort. A crisis isn't just a one and done situation. To effectively navigate a crisis and protect your brand you need to react to every phase and plan ahead.
This session will outline how AMC has developed a plan for each stage of a crisis, including showing you how to plan and prepare. Learn how to:
- Anticipate a crisis - don't wait for it to happen
- Plan for success and test it
- Create your messages in advance
- Keep your message simple
- Monitor the online chatter
- Analyze your efforts post-crisis and adjust as needed
Ryan Noonan, Director of Corporate Communications
AMC Theatres
