The 2018 Crisis Communications Conference
October 16 - 18, 2018
Chicago, IL
Venue, Pricing, and Registration Information
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Thursday, October 18 • 10:10am - 10:45am
Relationships Forged in a Volcanic Eruption- Why You Should Include News Media Agencies as Part of Your Communications Team During a Crisis Situation - Hawaii Department of Public Safety

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This session will discuss tips used to strengthen relationships with the news media to communicate accurate information to the public during the prolonged Kilauea Volcano lava eruption event on the Island of Hawaii. The Hawaii State Emergency Management Agency, and the Hawaii County Civil Defense Agency used this strategy to provide updates, critical aid information, and safety alerts.

During this discussion you will hear how the Hawaii Department of Public Safety forged alliances with the media in order to communicate effectively during a crisis situation, learn how to:

  • Navigate the growing pains during the chaotic initial stages of a crisis situation
  • Collaborate with the media successfully - examples of what worked and what didn't
  • Keep up with constant media information requests             
  • Quickly establish a strong relationship with the news outlet management teams
  • Identify the first person on your list of media people to team up with during a crisis  
  • Navigate the situation when the reporter/media agency just doesn't seem to want to play nice   
  • Fight misinformation (in media coverage and social media) and get the right message out, with or without the media's help

Toni Schwartz, Public Information Officer
Hawaii Department of Public Safety                                   

avatar for Toni Schwartz

Toni Schwartz

Public Information Officer, Hawaii Department of Public Safety
Toni Schwartz is the Public Information Officer (PIO) for the Hawaii State Department of Public Safety, consisting of the Corrections Division (jails and prisons), Law Enforcement Division (Sheriffs and Narcotics Enforcement). Toni is responsible for the external and internal communications... Read More →

Thursday October 18, 2018 10:10am - 10:45am CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA