The 2018 Crisis Communications Conference
October 16 - 18, 2018
Chicago, IL
Venue, Pricing, and Registration Information
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Wednesday, October 17 • 10:40am - 11:20am
Interactive Session: Part 1 - Establishing & Developing A Video Content Strategy To Tell Your Organization’s Stories - led by Electric Campfire Story Sessions

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A key component in communicating with your audiences is telling your organization’s story: your history, culture, accomplishments, and strategies for the future.  The concept of “Digital Storytelling” is everywhere these days, but what goes into creating truly compelling, engaging and effective story-based video content?  And how can you increase your opportunities to cut through the clutter to initiate and maintain that all-important personal connection?  

In this two-part session, find out how you can achieve success by harnessing the power of storytelling. The first of two sessions will break the room into groups to explore information that is essential to developing successful story-based content including:

  • Know the questions you should be asking before you start
  • Learn about current trends in video viewership
  • Leverage video content for multiple distribution channels and uses

Denise Roberts McKee, Story Strategist
Electric Campfire Story Sessions

avatar for Denise Roberts McKee

Denise Roberts McKee

Story Strategist, Electric Campfire Story Sessions
Denise Roberts McKee is the Chief Operating Officer at About Face Media, which creates brand storytelling initiatives for the web, told through the lens of independent film's most acclaimed documentary filmmakers. As COO, she develops and maintains the company’s structure and organization... Read More →

Wednesday October 17, 2018 10:40am - 11:20am CDT
Hilton Chicago/Magnificent Mile Suites 198 E Delaware Pl, Chicago, IL 60611, USA