Learn how brand and reputation can be impacted by a crisis situation and the financial impact associated with a crisis. Do’s and Don’t for responses to a crisis based on recent media events.
Leave equipped with the knowledge needed to return to your office and create the content mix that suits your audience, including how to:
- Associate financial impact to brand in a crisis
- Learn what are the most impactful types of crisis to a business
- Discover the value of a brand
- Develop the essentials of partnerships and building tailored, consistent statements
Kris Pugsley
, Senior Global Communications Manager and Change Management
ON Semiconductor
